Halo vehicle Totally Explained

Everything about Halo Car totally explained

Halo vehicle (or halo model) is a automobile marketing term for a car designed and marketed to showcase (for example, cast a halo over) the talents and resources of the manufacturer and to promote a brand or promote sales of other vehicles within a marque.
Examples of cars intended to draw a halo affect around their respective brands include the Chevrolet Corvette, Toyota Prius, Dodge Viper, Ford GT, Honda NSX and Pontiac Solstice. Similarly, the Bugatti Veyron serves as a halo car for Volkswagen, parent company of Bugatti.
In a 2006 USA Today article, General Motors Vice Chairman, Bob Lutz called halo cars "shock therapy" for a brand."

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